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events a year, typical marketing endeavors include generating written and visual promotional content, overseeing the BabsonARTS website and social media, and taking the lead on public relations and press
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reports such as the Fact Book, AACSB, AAUP, IPEDS, and rankings submissions to U.S. News & World Report and BusinessWeek. WHAT YOU WILL DO Strategic Data Analysis & Reporting (40%) Lead the collection
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intelligence (AI), to automate data processing and analysis workflows, enhancing efficiency and expanding analytics capabilities across the Marketing team. Use statistical analysis, testing, and modeling
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comparative analyses of revenue and spending and providing such data in the form of reports, presentations, spreadsheets, graphs, and other visual aids; assisting with compiling and maintaining databases
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visuals; and performing other graphic design responsibilities, video creation and editing, and website updates. WHAT YOU WILL DO Lead Advancement’s social media efforts by developing and implementing social