Web and Digital Strategy Specialist

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Do you want to cultivate an inclusive environment that encourages free expression and civil discourse? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia.  We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia . We are searching for talented people to join Kennesaw State University in our vision . Come Take Flight at KSU!

(Primary Location for Job Responsibilities) Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.  

Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Responsible for creating, planning, and implementing digital content that enhances online user experience. Collaborates with a team that includes creative, marketing, events, data analysis and communication to develop fully functioning websites through design plans, analytics, creative collateral, and verbal direction. Develops marketing strategy to communicate sales, promotions, advertising, or informational and public relation campaigns to target markets and audiences. Create, plan, and implement an engaging and interactive social media content strategy that enhances the reputation of the department and/or college. Engage in daily activity on social media channels to advance the brand and promote events and programs. Assists department leader with website maintenance and oversees site content optimization.

KEY RESPONSIBILITIES: 
1. Creates and follows an editorial calendar 
2. Generates content for campaign messaging, collateral, calls to action (CTA), landing pages, website content, emails, marketing content, newsletters, social media, etc. 
3. Generates, edits, publishes, and shares content (original text, images, video, or HTML) that encourages community engagement with the department and/or college
4. Coordinates and executes photography and videography assignments while working collaboratively with departments and team members
5. Optimizes pages within each platform to increase visibility of department and/or college's social content 
6. Monitors conversations and respond to user generated comments and questions posted on accounts 
7. Develops email marketing campaigns using Constant Contact or similar software
8. Identifies and implements innovative Search Engine Optimization (SEO) strategies utilizing analytic tools and resources, provide insights and make recommendations for updates and optimization and write content to meet SEO, web goals, and objectives
9. Writes dynamic, high-impact copy that delivers marketing outcomes
10. Monitors industry trends, technologies, and standards and research, recommend, and apply new technologies and analytics as necessary
11. Plans and manages project communications, continuously monitoring project status, proactively managing changes, and communicating on a regular basis
12. Ensures evaluation and analysis of marketing content initiatives to determine effectiveness of implemented strategies and recommend adjustments needed 
13. Utilizes analytic tools and resources to analyze digital marketing performance, report Key Performance Indicators (KPI), and provide insights and recommendations for content performance improvement

Educational Requirements
Bachelor's degree from an accredited institution of higher education in related field
Required Experience
Two (2) years of relevant experience

Additional Preferred Qualifications
Experience in video storytelling from concept and shooting to editing
Experience in marketing, communications or public relations in a university or school setting Digital marketing content experience
Experience with Google Analytics Intermediate and SEO BrightEdge
Experience with HTML and scripting compatibility issues between different browsers
Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field

ABILITIES
Able and willing to work at a fast pace
Able to quickly master new technologies
Able to handle multiple tasks or projects at one time meeting assigned deadlines
KNOWLEDGE
Solid understanding of SEO fundamentals
Familiarity with digital marketing campaign tactics
SKILLS
Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Excellent content creation skills
Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite)
Strong attention to detail and follow up skills
Strong customer service skills and phone and e-mail etiquette

The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct .

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653 .

Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.
For additional information on this policy, or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, eeo@kennesaw.edu.

This is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position will travel 1%-24% of the time.
 

• Standard Enhanced
• Education

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening
results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.

https://www.usg.edu/hr/assets/hr/hrap_manual/HRAP_Background_Investigation_Employment.pdf