Student Success CRM and Communications Lead

About Binghamton University:

Binghamton University is a premier public R1 research institution in the State University of New York (SUNY) system that unites more than 130 broadly interdisciplinary educational programs with some of the most vibrant research in the nation. Our unique character - shaped by our mission, outstanding academics, facilities, and community life - promotes extraordinary student success, research, and service; Binghamton University is where our students, faculty and staff thrive.

Working at Binghamton University is more than about having a great job - it is about having the opportunity to flourish in an exciting, engaging environment. Our faculty and staff appreciate Binghamton's collegial and inclusive culture and its commitment to excellence, education, innovation and civic engagement. Our diverse campus community contributes to our success.

Binghamton merges rigorous academics, distinguished faculty who value cutting-edge, and community-engaged research, teaching and service, exceptional staff, and ultramodern facilities to engage and challenge its 18,000+ students. Our high-achieving student body represents diverse experiences from first-generation college-goers to international students. Beyond their talent, these classmates share a desire to shape the future through technology, insight, intellectual exploration, and community service.

We are an affirmative action/equal opportunity employer, and in keeping with this commitment, we welcome all to apply, including veterans and persons with disabilities.

Job Description:

Budget Title:  Senior Staff Assistant (SL-3)

Salary:  $60,000

The Student Success CRM and Communications Lead supports the university's student retention and completion goals by designing, implementing, and evaluating data-informed student success campaigns and advising technologies. This position supports cross-campus efforts to enhance proactive outreach, strengthen communication strategies, and ensure consistent student engagement across academic units.

The manager also serves as the institutional administrator for Ellucian Advise, overseeing its daily operations, user management, data integrity, and integration with other student systems. This role bridges technology and advising practice, helping advisors and staff use data strategically to support students' holistic success.

Key Responsibilities

• Student Success Campaigns
  • Develop, implement, and assess data-informed email and text campaigns focused on academic success, belonging, well-being, and basic needs.
  • Design outreach strategies based on student life cycle touchpoints (e.g., pre-registration, midterm, finals).
  • Coordinate with advising and other campus partners (Financial Aid, Career Center, First-Gen programs) to align messaging and timing.
  • Use analytics and student engagement data to assess campaign effectiveness and recommend improvements.
  • Apply strengths-based and validating communication frameworks in all campaigns to promote help-seeking behavior.
  • Explore and pilot AI-enhanced tools for message generation, workshop design, and communication personalization.
• Ellucian Advise Administration and CRM Management
  • Serve as the primary administrator for Ellucian Advise (or similar student success platform).
  • Manage system configuration, campaign scheduling, user permissions, and advisor access.
  • Coordinate system updates, troubleshoot technical issues, and ensure CRM alignment with institutional goals.
  • Create and maintain dashboards, alerts, and reports to track advising interactions, academic risk indicators, and student engagement metrics.
  • Partner with IT and Registrar to improve data integration between Ellucian Advise, Banner, and DegreeWorks.
  • Train advisors and staff on Ellucian Advise features and data-informed best practices.
• Assessment and Continuous Improvement
  • Collect and analyze campaign data, persistence rates, and student feedback to measure impact.
  • Provide regular reports and presentations to campus leadership on student success trends.
  • Recommend new communication campaigns based on institutional priorities and retention data.
  • Support the university's strategic student success initiatives.
  • Lead pilot projects to test new engagement models or technologies.
• Collaboration and Professional Development
  • Serve as a liaison between Advising, Student Affairs, and Enrollment Management.
  • Partner with academic units to identify at-risk populations and develop targeted support strategies.
  • Stay current on innovations in academic advising technology, predictive analytics, and student success models.

Requirements:

• Bachelor's degree 
• Minimum 2 years of experience in academic advising, student success, or CRM systems management
• Demonstrated ability to design and manage communication campaign
• Effective collaboration, communication, and project management skills

Preferred:

• Experience administering Ellucian Advise, EAB Navigate, Slate, or similar systems
• Experience with SQL, Power BI, or Tableau reporting tools
• Experience with AI or automation tools in higher education communications
• Data analysis, visualization, and reporting skills
• Knowledge of student development and retention theory

Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements. Additionally, please note that Binghamton University is not an E-Verify employer.

Additional Information:

Offers of employment will be contingent upon successful completion of a pre-employment background check and verification of degree(s) and credentials.

Binghamton University is a tobacco-free campus.

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation.  If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov

Payroll information can be found on our website https://www.binghamton.edu/offices/human-resources/payroll/

Cover letters may be addressed "To the Search Committee."

Postings active on the website, accept applications until closure.

For information on the Dual Career Program, please visit:
https://www.binghamton.edu/offices/human-resources/prospective/dual-career/index.html

Equal Opportunity/Affirmative Action Employer
The State University of New York is an Equal Opportunity/Affirmative Action Employer.  It is the policy of Binghamton University to provide for and promote equal opportunity employment, compensation, and other terms and conditions of employment without discrimination on the basis of age, race, color, religion, disability, national origin, gender identity or expression, sexual orientation, veteran or military service member status, marital status, domestic violence victim status, genetic predisposition or carrier status, or arrest and/or criminal conviction record unless based upon a bona fide occupational qualification or other exception.

As required by Title IX and its implementing regulations Binghamton University does not discriminate on the basis of sex in the educational programs and activities which it operates.  This requirement extends to employment and admission.  Inquiries about sex discrimination may be directed to the University Title IX Coordinator or directly to the Office of Civil Rights (OCR).  Contact information for the Title IX Coordinator and OCR, as well as the University's complete Non-Discrimination Notice may be found here .

Binghamton University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact the ADA Coordinator by completing the Reasonable Accommodation Request Form .

Application Instructions:

All applicants must apply via Interview Exchange:  http://binghamton.interviewexchange.com/candapply.jsp?JOBID=196572

Deadline for Internal Applicants:  February 4, 2026

Deadline for External Applicants:  Open until filled

Review of applications will begin immediately and continue until the vacancy is filled.

Please submit:

You may add additional files/documents after uploading your resume. After you fill out your contact information, you will be directed to the upload page. Please login to check/edit your profile or to upload additional documents: http://binghamton.interviewexchange.com/login.jsp .