Marketing and Outreach Specialist

Montana State University, United States

Updated: 1 day ago
Location: Bozeman, MONTANA
Deadline: ;

Position Details
Position Information


Announcement Number STAFF - VA - 26265
For questions regarding this position, please contact:
Anna Reardon
406-994-6550
anna.reardon@montana.edu
Classification Title Media/Info Spec
Working Title Marketing and Outreach Specialist
Brief Position Overview
MSU Academic Technology and Outreach seeks an experienced Marketing and Outreach Specialist to support the communication efforts of a dedicated team that provides academic outreach, non-credit education programs, and academic technology support to MSU students, faculty and the greater community.
Position Number 4M1447
Department Extended University
Division Academic Technology & Outreach
Appointment Type Classified
Contract Term Fiscal Year
Semester
If other, specify From date
If other, specify End date
FLSA Non-Exempt
Union Affiliation FOCUS-MFPE
FTE 1.0
Benefits Eligible Eligible
Salary Starting at $23.55 per hour, commensurate with experience, education, and qualifications
Contract Type Classified Salary
If other, please specify
Recruitment Type Open

Position Details


General Statement
MSU Academic Technology and Outreach (ATO) develops and delivers academic outreach and non-credit education programs to a wide variety of statewide stakeholders. In addition, ATO supports faculty and students in the effective use of instructional technology. The Marketing and Outreach Specialist is critical to creating awareness for ATO courses, programs and services supporting the education needs of lifelong learners.
Duties and Responsibilities
  • Collaborate and consult with ATO leadership, staff and partners on marketing and communications needs.
  • Develop, implement, evaluate and regularly update ATO marketing and communications plans and procedures.
  • Facilitate the design, production, and dissemination of marketing and communications materials
  • Lead public relations efforts to raise community awareness and recruit non-credit continuing and professional education partners and students.
  • Ensure alignment with print and digital communication standards and MSU’s branding guidelines as articulated by MSU Communications. Coordinate with MSU Communications and other on- and off-campus communications and media professionals.


Lead marketing and communication efforts for a wide range of ATO initiatives including non-credit education, academic outreach and academic learning technology support.
  • Develop and implement marketing and communication plans for non-credit programs, outreach activities and academic technology resources in coordination with ATO leadership and program managers.
  • Research and identify appropriate markets for various ATO offerings and facilitate the production and distribution of timely marketing and communications materials; communication formats include print (flyers, ads, press releases, annual reports, articles, etc.) and electronic (website, social media, digital ads, etc.).
  • Collect relevant marketing and communications data and report on key performance indicators.
  • Collaborate on grant proposals by supporting research, broader impact development, content writing, editing and design elements.

Manage continuing and professional education student recruitment efforts.
  • Oversee and execute ATO student recruitment at outreach at community events, information fairs and other public relations opportunities.
  • Serve as a primary representative of ATO and deliver general ATO presentations to a variety of audiences as requested.
  • Actively attend ongoing ATO courses, programs and grant-funded events to document the student experience through photos, video and participant quotes.
  • Engage with instructors and content experts as needed to accurately and effectively convey course and program information to the public and funding agencies.
  • Work with Registration Coordinator to collect relevant recruitment data and report on key performance indicators.

Ensure MSU ATO brand consistency and alignment with University Communications best practices.
  • Oversee the overall content and look of the MSU ATO website in coordination with the ATO web manager and within the bounds of the university’s Content Management System and web guidelines.
  • Advise internal instructional designers, program managers and additional staff members in MSU/ATO brand practices and procedures.
  • Serve as the liaison between MSU Communications and other on- and off-campus communication professionals to ensure brand consistency for all ATO program materials.
Required Qualifications – Experience, Education, Knowledge & Skills
  • Bachelor’s degree in marketing, communications, or related field.
  • Demonstrated experience writing and producing effective print and electronic communications materials and two years minimum experience in a related position.
  • Familiarity with design and/or web content management software or platforms.
  • Demonstrated experience working in close collaboration with other staff.
    		•
    Preferred Qualifications – Experience, Education, Knowledge & Skills
  • Experience preparing and producing effective marketing using social media and digital tools
  • Experience working in a higher education setting
  • Experience preparing and presenting content to a variety of audiences.
    		•
    The Successful Candidate Will
    • Function successfully as a team member.
    • Collaborate with colleagues, collect input and give constructive feedback
    • Creatively incorporate new forms of communication into an evolving marketing and outreach plan.
    Position Special Requirements/Additional Information
    This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts Montana State University’s rights to assign or reassign duties and responsibilities to this job at any time.
    This position is not eligible for sponsorship.
    Physical Demands
    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skill and/or ability required.
    This position has supervisory duties? No

    Posting Detail Information


    Number of Vacancies 1
    Desired Start Date Upon the completion of a successful search
    Position End Date (if temporary)
    Open Date
    Close Date
    Applications will be:
    Screening of applications will begin on February 16, 2026; however, applications will continue to be accepted until an adequate applicant pool has been established.
    Special Instructions
    This position is not eligible for sponsorship.
    EEO Statement
    Montana State University is an equal opportunity employer. MSU does not discriminate against any applicant on the basis of race, color, religion, creed, political ideas, sex, sexual orientation, gender identity or expression, age, marital status, national origin, physical or mental disability, or any other protected class status in violation of any applicable law.
    In compliance with the Montana Veteran’s Employment Preference Act, MSU provides preference in employment to veterans, disabled veterans, and certain eligible relatives of veterans. To claim veteran’s preference, please complete the veteran’s preference information located in the Demographics section of your profile.