3 structures-"https:" "https:" "https:" "https:" "https:" "https:" "https:" "https:" "https:" positions at Slovak University of Agriculture in Nitra
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with low-emission alternatives. The research is based on random utility theory and uses the Discrete Choice Experiment (DCE) method to identify consumers' preference structure when choosing food
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, as well as in applied digital scenarios that reflect real situations of consumer interaction in the online environment. The primarily obtained structured and unstructured data will be processed using
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the marginal effects of individual auditory characteristics on the probability of product choice. Willingness to pay will be estimated based on experimental data using structural preference modeling
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