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are trained to analyse complex problems, many tasks that previously required humans are now guided by Artificial Intelligence. Marketing is no exception in this domain. Increasingly, companies use algorithms
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Employment 0.7fte - 0.7 fte Introduction Worldwide, policy makers and educators call for creativity in higher education to address increasingly complex societal problems, such as climate change or the refugee
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. Furthermore, traditional business models are starting to alienate parts of the general public by losing track of their interests and concerns. Overall, these issues are complex, because society changes in ways
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