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academic researchers. The project will enable the PhD student to develop new theories about consumer behavior and/or psychology and test these theories utilizing quantitative research. Students define and
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behavior research that is deeply embedded in both theory and practice. Our faculty combines our methodological expertise with a deep understanding of the challenges businesses face. As part of a business
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how generative AI technologies reshape work practices. GenAI is no longer confined to automating routine tasks but increasingly produces outputs (e.g., texts, images, code) that were once the exclusive
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