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-purchase behavior and food waste. The thesis is based on the assumption that the acceptance of private labels is determined by several dimensions of perception and that consumer decision-making is also
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of online marketing communication, incorrect interpretation of consumer perception can lead to ineffective decisions and loss of competitiveness. The dissertation will discuss the use of developing methods
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. The expected contribution of the thesis is to extend the theoretical framework of neuroeconomics to the field of auditory perception and its economic consequences, as well as to create empirically based
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