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” project aims to provide the much-needed innovative theories on consumers’ psychological processes concerning product imperfection, and to develop pioneering strategies that stimulate consumers to purchase
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-world challenges in food supply chains and are driven by a strong ambition to bridge theory and practice. You are motivated to contribute to sustainability by addressing methodological questions in
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, for whom and why. Conduct multiple case study research adopting various qualitative and quantitative research methodologies. Build bridges between theory and VET education practice (back and forth) and
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