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tools – from wikis to robots, Generative Artificial Intelligence (GenAI) introduces new opportunities to assist students working together on creative problem-solving tasks. To fully harness this potential
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decision making, (e) decision making using Artificial Intelligence (AI). The Ph.D. project aims to explore innovative research questions in this field, employing the experimental research method. The Ph.D
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are trained to analyse complex problems, many tasks that previously required humans are now guided by Artificial Intelligence. Marketing is no exception in this domain. Increasingly, companies use algorithms
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, companies and partner universities, we investigate topics such as digital strategy and business, platform ecosystems, artificial intelligence for business, personalisation and the privacy paradox, smart city
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those related to climate change, inequality, the onset of artificial intelligence or geopolitical conflict – are ultimately addressed and coordinated through organizations. The study of organizations is