The Venture Trust Inc. (now known formally as the Eric Ojala Sub-Trust of the Massey University Foundation, and informally as the Eric Ojala Fund) was established in 1986.
The aim of the founder (Dr Eric Ojala) was to encourage, promote and assist research and development in New Zealand agriculture and land based science, especially that involving agricultural policy and strategy, agricultural trade and markets, agricultural economics and farm management and food technology, production and innovation. The word "agriculture" is broadly interpreted to include any productive activity on rural land - including forestry and horticulture. In 2014 the Trustees transferred the funds into the Massey University Foundation.
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